Friday
Mar082013
Wild Geese Rum
Berry Place joined the team at Protégé International to support the launch of the highly anticipated, Premium Wild Geese Rum.
Protégé International Chairman André J Levy said "The Wild Geese Rum Collection tells the story preceding the Treaty of Limerick in 1691, after which resulted in the Flight of the Wild Geese. “The Irish are usually associated with Irish whiskey or Irish cream, but the impact of the Irish around the world is much greater than that. They have a huge community in the Caribbean – the Spanish Caribbean, the French Caribbean, even the British Caribbean, and of course Central and South America – all of these areas are very large rum-producing areas... We want to expand the story of The Wild Geese. We don’t want people to just see it within a narrow geographical perspective; we want to show the world that the story of The Wild Geese transcends not just different generations but also different geographical boundaries."
Berry Place transformed the two-dimensional design brief into three-dimensional data and built a one-of-one, cold-metal finished model, as featured on the bottle label & overall brand motif.
The 1/2 metre, stunning model, dubbed 'the Star of the Show', took 3 months to complete from start to finish and was displayed on a motorised turntable at the prestigious TFWA World Exhibition, held in Cannes in November 2012.
Client - Protege International
Protégé International Chairman André J Levy said "The Wild Geese Rum Collection tells the story preceding the Treaty of Limerick in 1691, after which resulted in the Flight of the Wild Geese. “The Irish are usually associated with Irish whiskey or Irish cream, but the impact of the Irish around the world is much greater than that. They have a huge community in the Caribbean – the Spanish Caribbean, the French Caribbean, even the British Caribbean, and of course Central and South America – all of these areas are very large rum-producing areas... We want to expand the story of The Wild Geese. We don’t want people to just see it within a narrow geographical perspective; we want to show the world that the story of The Wild Geese transcends not just different generations but also different geographical boundaries."
Berry Place transformed the two-dimensional design brief into three-dimensional data and built a one-of-one, cold-metal finished model, as featured on the bottle label & overall brand motif.
The 1/2 metre, stunning model, dubbed 'the Star of the Show', took 3 months to complete from start to finish and was displayed on a motorised turntable at the prestigious TFWA World Exhibition, held in Cannes in November 2012.
Client - Protege International
Copyright 2012 Protégé International
March 8, 2013