Sony Xperia™ Face Off

To launch the Sony Xperia™ T handset, Sony and creative agency, Iris commissioned an interactive experience, developed and realised by B-Reel, with the support of Berry Place. 'Players' share Facebook profile pictures between smartphones in the most exciting and entertaining way possible, through a real world, multiplayer game, winning B-Reel an FWA (Favourite Website Award).

The game allows players to control specially designed cars, each built by Berry Place to accommodate one Xperia™ T handset. Using One-touch sharing (aka Near Field Technology) and Facebook Connect, contestants could personalise each car with Facebook images and win exciting prizes by sharing their image with as many static handsets on the track as possible within the time limit.

Xperia Face Off delivered 193m Opportunities To See (OTS) and helped drive (excuse the pun) an unprecedented 97,000 unique visitors to the site.

This campaign was a live online event, a physical experience, a game and a product demo. It’s unique to Sony Xperia and perfectly aligned to its core values of imagination, magic and wonder.

More information at www.sonymobile.com/xperiafaceoff

Client - B-Reel in association with IRIS on behalf of Sony Xperia