Jo Loves Valentines Window

Berry Place is delighted to have recently completed a captivating display piece, for Jo Loves London boutique.

Installed in time for the Valentine’s Day crowds, a giant perfume bottle sculpture, bordered by roses and lemon leaves, entices shoppers to the window of the luxury fragrance brands flagship store in Belgravia.

Designed to also be viewable from inside the store, the display was created from 64 real bottles of Jo Loves fragrance, strategically arranged to assume a larger facsimile of the bottle it is created from, complete with replica cap and three dimensional labels to front and rear faces.

A base structure of clear acrylic platforms was fabricated to position the glass bottles and support their considerable weight, while not visually distracting from the bottles themselves.

Due to a permanent structure inside the window not being load bearing, a folded steel plinth was also created to bridge the area, supporting and elevating the 36 kilo sculpture.

Client: Jo Loves. @jolovesofficial