Fenty X Puma > Selfridges

Currently at Sefridges in London, Fenty Puma have launched a new footwear and aparrel fashion range by Rihanna, the singers second collection in collaboration with Puma and her own Fenty fashion brand.

On the 3rd floor of the Oxford Street store, the Womens Designer Studio was transformed using stylised props designed by NON Studio, in line with their overall concept reflecting Fenty’s subtle characteristic use of American high school iconology.

NON Studio entrusted Berry Place to complete installation in an extremely short time period and created many custom setpieces, including bespoke clothes rails, 1.5m tall  ‘F’ Fenty icon, illuminated brand logo, cascading locker display units, and a mirror finished picnic table featuring several smaller props, populated with chrome manniquins.

Client: NON Studio