Monday
Jul042016
Toro Rosso Casio Edifice (EQB-500DB): Father’s Day + European Grand Prix Launch
Timed perfectly for Father’s Day and the European Grand Prix, Casio and Formula One team Toro Rosso united to launch the limited-edition EQB-500DB, a modern watch taking inspiration from motorsports concepts.
In collaboration with creative agency Shine, Berry Place produced premium packaging in time for the official launch at precisely 13:00pm BST on Sunday 19th June 2016, more memorably, Father’s Day.
Franz Tost, Team Principal of Scuderia Toro Rosso said “We’re delighted to celebrate our partnership with Casio Edifice in such a creative way. It’s fantastic to see this project coming together and the perfectly designed EQB-500DB encased within the carbon fibre of our factory. A perfect way to celebrate both Father’s Day and the European Grand Prix in Baku.”
The carbon fibre used by Berry Place to create the boxes was supplied by Toro Rosso, adding a truly authentic touch to the packaging. Branding details were then applied by laser-etching onto the lid panel.
Casio's UK Head of Marketing Tim Gould said: "We are thrilled that we can bring together the style and precision of both the motorsports environment and the EQB-500DB watch through the creation of these limited edition cases.”
Truly the ultimate Father’s Day gift for any racing enthusiast!
Client - Shine
In collaboration with creative agency Shine, Berry Place produced premium packaging in time for the official launch at precisely 13:00pm BST on Sunday 19th June 2016, more memorably, Father’s Day.
Franz Tost, Team Principal of Scuderia Toro Rosso said “We’re delighted to celebrate our partnership with Casio Edifice in such a creative way. It’s fantastic to see this project coming together and the perfectly designed EQB-500DB encased within the carbon fibre of our factory. A perfect way to celebrate both Father’s Day and the European Grand Prix in Baku.”
The carbon fibre used by Berry Place to create the boxes was supplied by Toro Rosso, adding a truly authentic touch to the packaging. Branding details were then applied by laser-etching onto the lid panel.
Casio's UK Head of Marketing Tim Gould said: "We are thrilled that we can bring together the style and precision of both the motorsports environment and the EQB-500DB watch through the creation of these limited edition cases.”
Truly the ultimate Father’s Day gift for any racing enthusiast!
Client - Shine
July 4, 2016