Creating Kiwi
The 9th annual Toast Festival took place at Clapham Common over the weekend of 26th - 28th June, the largest celebration of New Zealand, Austrailian and South African culture this side of the equator.
The Kiwi day, sponsored by Air New Zealand, offered a chance to win two Premium Economy tickets to NZ to those who participated in their promotional event.
Integrated advertising agency Albion London, currently responsible for the Airlines marketing campaigns, devised a competition on their behalf which required entrants to place a flag on a 3D map of New Zealand in the hope of being the nearest to a buried 10c coin.
Berry Place were commissioned to supply an accurate 12m x 5m Styrofoam map, cut to the precise outline of the islands and fully covered in genuine turf!
Installation of the feature took place within a narrow time slot to avoid disruption to other aspects of the festival. Berry Place were on hand to make this happen, ensuring it was secure enough to handle the hundreds of members of the public expected on the day.
Client - Albion London
Images kindly supplied by Albion London.
September 7, 2009