Bowers & Wilkins – Concert for One.

To promote the release of their new luxury P3 headphones, British audio pioneers Bowers & Wilkins commissioned Berry Place to create 720 bespoke gift boxes, to be presented to influential artists and celebrities from around the world, with the objective of expanding brand awareness.

Each unique black acrylic case was personalised with the recipient’s name engraved alongside the words 'Concert for one'. Some well-known names such as Dave Grohl, Ed Sheeran and the members of Coldplay, among many others, became the lucky owners of a beautifully packaged, set of new Bowers & Wilkins P3 Headphones, which normally retail for around £169.99. On arrival of the headphones, Olympic track cyclist Sir Chris Hoy posted on Twitter "thanks so much for these, very cool. Love the box too!"

Berry Place are currently working with B&W on a similar project for the upcoming iTunes festival in September 2012

Daniel Hischer, Brand Partnerships and PR Program Manager at Bowers and Wilkins said "We thoroughly enjoyed working with Berry Place who delivered a large order within time and on budget. The project was a success and we look forward to working together again in the future"

Client Bowers & Wilkins