Birds Eye Launch ‘Steamfresh’ with Sampling Stand at Waterloo Station
Its intention to introduce their new range by conveying free samples, while also trying and get the nation to eat more healthily, especially those busy commuters who’s long journeys don’t allow time to cook a proper meal in the evening, with many admitting to not having eaten a vegetable in the past week!
With an intended display period of only one day, the stand was developed from concept to completed installation within a week. Berry Place supervised assembly and removal of the unit on location, which featured acrylic pick’n’mix style containers for dispensing samples, printed vinyl wraps and a large floor graphic.
The project was a great success with the potential for many more similar events to be staged.
Client - The Robin Collective, Mischief PR, Birds Eye
November 25, 2014