TAG Heuer: Celebrating 50 Years of Carrera

The iconic Carrera, the first sports chronograph designed specifically for professional drivers and sports-car enthusiasts, was inspired by the notoriously dangerous Carrera Panamericana Mexico Road Race - the world’s toughest open-road endurance competition.

To celebrate 50 years of Carrera, Berry Place created an outstanding double window display in Harrods, using approximately 400 watch components to create a full size Porsche 356, a 1953 Carrera Panamericana icon.

Immediately after the Harrods window installation, Berry Place headed over to Sussex to create a similar display for Goodwood Festival of Speed.

Client - CHIC & TAG HEUER