Sony Ericsson Aino campaign props

Sony Ericsson launched the ‘Aino’ mobile phone last year, a high-end slider handset sporting a 3-inch touch screen and an impressive array of multimedia features. Designed for those who want entertainment on the go, made possible by the phones unique ability to control and access content such as music, photos and movies wirelessly from a Playstation 3 console.

This remote play function is perhaps the unit’s main selling point, and as such was the topic of the promotional material produced for its release. Bringing your entertainment to you rather than waiting to get home.

Iris London’s visual marketing concept was derived from the phones menu icons, brought to life by Berry Place by the way of large coloured acrylic shapes illuminated from within to create a glowing effect. 

Client - Iris London

Photography - Leo Cackett