Pepsi #TheCherryRooms

Visit 133 Bethnal Green Road this weekend and you’ll find what appears to be a small unassuming soda shop.

…Except it’s not.

A gastronomical adventure awaits, as part of a collaboration between Pepsi Max Cherry, The Robin Collective and Berry Place.

It begins as soon as you crawl through a small hole in the wall, which leads to a white room, where guests are invited to suit up in white waterproofs, goggles and umbrellas. Move past the plastic curtains and you’ll find yourself on a bridge with cherry rain falling from above, thankful for the waterproofs. Winding through the ‘Charlie and the Chocolate Factory-esque’ scenery, you’ll meet the UK’s first edible cherry tree, molecular mocktails from leading mixologists and a cherry smoke cannon that blows cherry-flavoured smoke rings.

As part of the experiential Pepsi Max Cherry campaign, Berry Place built and set up all the rooms, including the rain room, tree, swing, stalagmites and vortex cannon.

More information on #TheCherryRooms can be found here, or better yet visit in person this weekend - it’s free!

Clients - The Robin Collective/Pepsi Max Cherry