Dom Pérignon Mysterious Forest Window

Following previous Dom Pérignon plinth and ‘Cocoonase’ displays, Berry Place recently created a set for Selfridges Oxford Street window to showcase Dutch fashion designer Iris Van Herpen’s intriguing ‘Metamorphosis’ dress for Dom Pérignon.

A stylistic fantasy woodland scene was assembled from multiple life size prop trees, with shorter stump like plinths illuminating the champagne bottles presented upon them.

Finished in black with green up-lighting, it evokes Iris Van Herpen’s mystique signature look, with a twist of esoteric darkness.

As part of the ‘Power of Creation’ project, the ‘metamorphosis’ concept refers to the chronological re-invention of Dom Pérignon, selectively re-emerging periodically in the form of a new vintage.

The association between Iris van Herpen and Dom Pérignon succeeds a number of former collaborations with prominent contemporary artists, including David Lynch, who designed the packaging for vintage limited editions in 2013.

'Metamorphosis' celebrates the first release of Dom Pérignon Vintage 2004 drawing to a close and marks the introduction of the second, called the P2-2004.

Client - Chic, Dom Pérignon