Berry Place fights climate change with clever contraption for London cabs

BERRY PLACE fights climate change with Royal Society for the Encouragement of the Arts in a new initiative with London cabs. 

Berry Place was recently involved in the Smarter Cab Drivers study undertaken by the Royal Society for the Encouragement of the Arts (RSA), an environmental initiative to help fight climate change. Within two weeks London cabbies cut fuel consumption by 12%. 

The project involved a small wobbling "spring-o-meter" placed on the dashboard, which sounds a beep if the cabbie brakes too harshly or accelerates too aggressively. This clever contraption was designed and built by Berry Place. 

If continued over the course of a year, taxi drivers could each be in line to save £600 a year, or the equivalent of 200kg of carbon, in the case of a new diesel car, the Royal Society claims.

More information can be found here:

http://www.guardian.co.uk/environment/2011/jul/21/london-cab-drivers-green-ambassadors