Berry Place and the Happy Machine!

Berry Place is proud to have been involved in such a unique retail project for the re-opening of the recently refurbished UNIQLO store on Regent Street.

The Happy Machine is the centrepiece of a creative and innovative marketing strategy to draw consumers to the re-launch of UNIQLO's London store. The machine's trapdoors dispense enticingly cut priced garments every hour, tempting people to make repeat visits to the store so they can bag the best deals. This not only creates a regular influx of customers but also has the potential of getting people talking about UNIQLO.

Creative agency Rosie Lee approached Berry Place to build the Happy Machine which was constructed from aluminium extrusion and acrylic, and branded with vinyl graphics. Berry Place developed the client's proposal into a functional unit, including the electronics for the countdown timer and alarm system, and installed the display in store within a 10 day deadline.